Virgin Journey
Round Trips With Ease.
Virgin Journey is my interpretation of the 2019 D&AD awards Virgin Atlantic brief. The brief suggests that a sub-brand of the company be designed for a hotel and flights package. I designed Virgin Journey with the tagline 'round trips with ease'. The name Journey was chosen as it is a light-hearted and well used word for travelling which fitted in well with the target market. The plane in the logo represents the whole trip going in full circle, from the first flight to landing back at home. Round trips with ease is a short and sweet tagline which relates well to the logo.
